About Farrell Fine Homes, Certified Distressed Property Experts

Farrell Fine Homes is a full service real estate brokerage firm serving Maricopa County. We have a qualified and professional team of both listing and buyer specialists.

Meet Echo Farrell

Echo Farrell is the designated broker and owner of Farrell Fine Homes, with over 25 years as a marketing professional and another 10 as a residential realtor. Not one to shy away from hard work, Echo has the compassion and knowledge to work with the many homeowners, second home owners, and investors who are now facing financial uncertainty.

The bubble of 2004-2005 caught many hard working families off guard. Many realtors (both listing agents and buyer specialists) shy away from short sales.The buyer specialist may say to their client – this will take forever to get through the bank, and there are no guarantees you’ll get the home. Let’s make an offer on a sure thing.

On the other hand the listing agent, not knowing how to properly work a short sale, simply won’t take on your listing (too much work) or doesn’t have the knowledge and experience to talk with you in real terms. They may have an idea of a short sale from what they’ve heard through the media or the barrage of info coming thru the internet. This does not make an expert.

Echo has taken the necessary steps to reach the pinnacle of real estate education by securing her broker’s license in 2008. Rather than work with name brand companies with their set of rules, Echo opened Farrell Fine homes with an emphasis on working with buyers interested in purchasing short sales on real estate owned (bank owned properties) and assisting sellers who’s continued ownership of their home is uncertain.

"A complete understanding of the mortgage crisis is critical. When our sellers realize that we have more knowledge than the press and that they are not alone, this gives them confidence and hope. We are your advocates as well as your real estate professionals."

Meet Karen Warren

Karen Warren, CDPE Karen Warren began her real estate career in 1984 during another period of real estate uncertainty, and thus is no stranger to the needs and concerns of individuals facing issues with their real estate investments.

She is a hands-on real estate professional dedicated to providing the highest quality of service while at the same time remaining empathetic to her clients issues. While other real estate agents balk at assisting homeowners facing the potential loss of their home or investment, Karen continues to be committed to helping as many of these individuals as possible retain their financial dignity.

“I want the homeowner to know that they don’t have to face their problem alone. Our team will be with them through the entire process to show them that there is at light at the end of the tunnel."

Meet Cheryl Hunter

Cheryl Hunter has been in the valley for four years and resides in Scottsdale with her husband and her two Jack Russell Terriers. Cheryl has extensive experience in the real-estate market having relocated domestically and internationally on multiple occasions. Prior to joining Farrell Fine homes, Cheryl held a number of financial and administrative positions with a variety of for-profit and non-profit organizations.

Cheryl graduated cum laude from the University of Colorado where she received her B.Sc. in Business Administration with a double major in Finance and Accounting. Cheryl is fluent in both French and Spanish having lived in Canada and Chile. Cheryl enjoys playing competitive tennis and golf as well as traveling with her husband to watch their twin sons play NCAA lacrosse across the country.

Cheryl’s objective is meet all of your real estate needs by providing exceptional personal service through leveraging her business experience and the dedicated team of professionals from Farrell Fine Homes. Cheryl would enjoy the opportunity to use her finance background to help negotiate the best price for your home.

Meet Mike Weinberger

Mike Weinberger is what you might call a pioneer. Nearly twenty years ago he was among the first to retail automotive accessories utilizing the World Wide Web, long before Internet marketing became known as e-commerce.

Having built a successful corporation upon this foundation, his interests now extend to the real estate industry.

As founder of GoToArizonaShortSales.com, Mike has teamed with Farrell Fine Homes. Together, their goal is to give you and your distressed property the professional representation and exposure needed to bring about a quick sale.

Let Mike put his innovative marketing concepts to work for you.

Meet Nora Weinberger

For many of us, this is an era of new beginnings.

Nora Weinberger is new to the business of real estate, but not so the business of doing business. Nora’s history as a professional spans more than twenty-five years. As a broadcast industry marketing and sales consultant, she worked hand-in-hand with national advertising agencies and their clients, such as: Pepsi, Budweiser, McDonald’s and AT&T Cellular, to create successful advertising and promotion campaigns for localized markets.

More recently, she has served as Vice President for an east valley Internet marketing/e-commerce company.

Nora looks forward to applying her creative thinking, negotiating skills and attention to detail to your next home purchase.

Meet Rhonda Weldon

Rhonda Weldon has lived in the Phoenix area for more than 20 years and has been a top-producing real estate agent for more than eight years. Rhonda knows the region and the market and looks forward to helping each of her clients find their perfect home or sell their home at the best price possible.

Rhonda is a Certified Distressed Property Expert and, whether you are buying or selling, she is extremely knowledgeable in the intricacies of the short sale process.

Her friendly, outgoing personality, excellent negotiating skills and attention to detail ensure her clients have a pleasurable real estate experience and get the best value.